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What do they need to hear in order to believe in you? You need these qualities for your audience to accept your messages. If you have an interest in making your own presentations or speeches better, or in understanding the techniques a speaker is using when you are in the audience then this book is definitely worth the read. In the use of commonplaces, you can see where logos and ethos intersect. It was wrong. Because of his crowd of mix races King made sure to make his speech imploring to all no matter what the race that they may be. Banks had made huge bets and bonuses with other peoples money. And we lost another 4 million before our policies were in full effect. Kennedy uses two modes of appeal in his speech - ethos and pathos. In the 1960s during the era of the Civil Rights movement, America had been divided by the voting rights that were not given to the African Americans. What Are Ethos, Logos, and Pathos? Conclusion. People reacted with gasps and cries, so Robert started to explain Martins goal and how he died pushing for a change. Moomau Pd 8 Robert F. Kennedy Speech Essay (better title pls) The discrimination in the area even had political leaders affected, therefore many of those political leaders during that time attempted to put an end to the several agonizing events going on. That said, how the audience receives it is another topic entirelydry facts can come across stilted if not cushioned by the speakers charisma. Example 1: Coca-Colas Taste the Feeling campaign. As a philosopher and a master of logical reasoning, he believed that logos should be the only required persuasive appeal. Regulators had looked the other way, or didnt have the authority to stop the bad behavior. Even so they're going to be differences in both speeches. Kings dialect showed the audience civil right issues, involving many rhetorical strategies using ethos, logos, and pathos, to a racially tempered crowd whom he viewed as different, but not equal. There are tons of examples of ethos in advertisements, movies, speeches, and daily life. Its a reason to smile. For instance, a politician may establish rapport by mentioning her up-by-the-bootstraps childhood (ethos), speak about the unifying power of the countrys citizens (pathos), and then go on to explain how her election will bring about these ideals in practicality (logos). Usually, this comes together with the use of facts, data, statistics and other logical demonstrations. He supports his claim by using repetition, allusion, and presentation skills. Additionally, with a literary allusion to Greek writings, RFK increases his ethos and subsequently the likelihood of people believing him.