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Small producers can offer the same type of mass customization with a Ponoko. Explain mass customization and why it is important for the - eNotes Our explorers are ready to discuss it with you. Mass customization is the middle ground between personalized products and mass production. Fee-only, independent financial advisors allow their clients to customize their portfolio holdings to match their unique situations. Higher customer retention of the products as they get to tailor it as per their own needs and personal tastes. Employee self-service and seamless Benefits management. However, meeting personal customers needs requires optimal balancing between operation reality and customer needs. Mass customization is more common in the retail industry but may also apply to other fields. Successful for luxury and not successful for basic products: If we take into consideration the prospect of making profits and doing good business, then for most business types the profits earned by the customization does not outweigh the complexity and cost of producing customized products. Before embarking on mass customization, it is important to carefully consider whether the premium price will outweigh the additional overhead costs associated with the customization steps. Mass customization allows a customer to design certain made-to-order features of a product while still keeping costs closer to that of mass-produced products. Apple found the perfect mass customization option with iPods and iPhones by offering after-market product engraving for personalization. Charge More. Many jewelers who sell unique products over the Etsy platform come to us for manufacturing., Medical implants: Replacement bones, joints and skull plates are often customized, but 3-D printing now enables faster, cheaper and in the case of substituting for metal parts better-fitting body parts.