Plus, because it's dairy and gluten free, its easy on most stomachs. Ashley co-founded MUSH in 2015 with the conviction that easy, delicious, and nutritious food can elevate the world in powerful ways. Everything you need to know about MVP, Alpha, and Beta? Not Mushy Oatmeal, the Only Way to Make It - Good Cheap Eats Ajit is a writer from Vapi, who is a thorough researcher and likes researching startups and businesses. This positive feedback propelled Ashley and Kats idea to launch Mush, which catered to the needs of millions of users who wanted a healthy and delicious meal. [Updated]. Mush, if you are unaware, is oats that have been "soaked in plant based milk blended with real food" (per its packaging) and marketed as overnight oats. They are also focusing on capturing the market over the products which includes high sugar solvent and garbage in it. 4 Mistakes That Are Causing You to Waste Money on Skin-Care Serums, According to an Esthetician, These Are the Best Anti-Chafing Denim ShortsAccording to Some Very Happy Reviewers. Just as he finishes talking, Lori chimes in that he is genius at the food industry. With that, Lori tells them that she will be stepping out. In the end, they began to work on the project after moving to San Diego. Here is their complete failure breakdown! So, she grew up eating a ton of cereal. Producer of ready-to-eat overnight oats intended to make healthy food convenient and delicious for consumers. If you can accomplish that, kudos to you! Oats with Benefits Dairy Free | Good Fiber | Protein | Gluten Free The biggest challenge Thompson has faced with MUSH is how to scale a product that no one has ever scaled before. Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own Mush to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. The fact that Costco has stocked the oats comes with a super big bonus: discounts! Ready to pioneer a better way than sugary, processed and artificial. We and our partners use cookies to Store and/or access information on a device. Life and our food ecosystem do not make it easy to eat healthy. This process creates a product with the consistency of a pudding, that is more nutrient dense than traditional oatmeal, which has had lots of its vitamins and minerals cooked off. Apple Cinnamon, 12 Pack - 6oz Cups $60.00. In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. Katherine Thomas - Co-Founder @ MUSH Foods - CrunchBase Her oats are refrigerated and have no preservatives or artificial ingredients, so scaling was particularly difficult. Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. For Thompson, this experience of working in an intense, fast-paced environment for long hours shed light on the difficulty of eating well in modern-day America. The journey actually began for Thompson in childhood. Eventually, they ran out of containers. They then set out to build a credible food brand. We praise God she is without pain and rejoicing with her loves in. During her first few months working as an investment banker at Goldman Sachs, Ashley Thompson faced a challenge. Please sign up for our newsletter; we will announce when this exciting day arrives. Our Story Start even if you don't know how. Our editors independently select these products. A post shared by MUSH READY TO EAT OATS (@mush).
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