We took this hard-earned money from Skullcandy, parlayed it into trade with my private equity partner, and bought 48 percent of the business. We always want to have the best cooking devices and accessories, but we want to make sure that we are driving innovation in the content experience. Jeremy Andrus occupies the position of Chairman & Chief Executive Officer at Traeger, Inc. and Chief Executive Officer of Traeger Pellet Grills LLC (a subsidiary of Thn it is the content and the software that really facilitate the differentiated experience. One of the things that we loved about Meater was their capability in IoT. You were an entrepreneur in residence at Solamere Capital, a private equity company. It is to ensure we protect our culture with our lives. I got lucky as an entrepreneur. You ran Traeger as a private company for seven years with private equity partners that were bought into a long timeline, and now you have been public for a year. It is two things. Also, people trust brands. Back to one of your earlier questions. We launched something that had the first-ever outdoor induction cooktop, and it had a completely new thermal system that manages ash and grease. Yes. Decoder is only a year old, but weve decided a Decoder tradition is that every summer, were going to do an episode about the outdoor grill industry, which is gigantic and growing. So Meater has the same sort of software cost problem, right? It has been lost as a communal, shared experience amongst humankind as society becomes more divisive. Terry's House Because the only competitor that's going to beat us is the one that builds a better cooking experience at home. They love it. Were not looking for simple improvements like better handles or a nicer paint job, Andrus said in the 2017 story. Youll hear from a Utah power couple at the summit Jeremy Andrus (CEO of Traeger) and Kristin Andrus (community champion with the Andrus Family Foundation). We brought something better and consumers are freaking out. I have one, which I bought way before your acquisition. How arson led to a culture reboot at Traeger, with CEO On average, a Traeger owner is burning about 110 to 120 pounds of pellets a year. I was almost blind to all of the issues that existed in Traeger because I heard the passion. The pellets are an important part of this, but we step back and think about the lifetime value of the customer. But you know what? I came into it thinking we were going to build a business and sell it.
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