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And. In such ways, Solberg appeared to be offering not only guidance for coping with the challenges and consequences of living during the pandemic, but also emphasizing one characteristic of the Norwegian culture, which they are proud ofspending time in nature. https://doi.org/10.1287/orsc.4.4.577, Shen L (2010) Mitigating psychological reactance: the role of message-induced empathy in persuasion. Also, by utilising humour, Solberg adapts the tone of her messages, a tactic that has been found to significantly affect audiences attitudes and behaviours, help people manage their emotions, and strengthen support for pandemic measures (Lee and Basnyat, 2013). 'CO' stands for corona, 'VI' for virus, and 'D' for disease. Accessed 28 May 2021, Golbeck J, Grimes JM, Rogers A (2010) Twitter use by the US Congress. advertising on our site and other websites. you visit to help us present more relevant information. Offer gratitude for all that is not lost, including you. It's been almost a year since the pandemic changed every aspect of our lives and, in particular, the way we communicate. Peter Lang Incorporated, New York, Enli G, Rosenberg LT (2018) Trust in the age of social media: Populist politicians seem more authentic. Remarks by President Biden on Fighting the COVID-19 Pandemic - The Humour was used as a tool to engage with the public and help them relate and comply to the COVID-19 restrictions. Use the Previous and Next buttons to navigate the slides or the slide controller buttons at the end to navigate through each slide. Covid-19 has disrupted our social and economic order at lightning speed and on a scale that we have not seen in living memory. Thus, while her Facebook posts exhibiting components of a persuasive narrative received popularity, her actions have nevertheless been subjected to scrutiny and criticisms in mainstream media (Larsen, 2021). For crisis communication to be effective, the information provided to the public should not be too factual or portray leaders as distant from the citizens (Shen, 2010; Lunn et al., 2020).