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Your audience is the person or people you want to communicate with. "There were too many for me to decipher, and only those who had been on board for at least a few years could understand them all," he said. Reviewed by Vanessa Lancaster. To sum it up: The impact culture has on communication should not be underestimated; embracing different cultures helps foster better collaboration while understanding them prevents potential conflicts arising from miscommunication or misinterpretation due to a lack of knowledge about foreign customs or languages. Trust goes beyond a brand or a logo, its how an audience feels in every interaction. In his seminal HBR article The Neuroscience of Trust, Professor Paul Zak shared how stories tap into the emotion of your audience, producing oxytocin in their brains and leading to a feeling of trust and connection. For example, the target market for an online bookkeeping tool might include businesses with over $500K in annual revenue. When getting to know your audience on a deeper level, begin by reviewing any current data about this group youve already collected. Reflects an organizations goals and culture; Uses design to increase readability; and. When you or an employee at your company begin creating a new piece of content, updating your products or services features, or developing a campaign, what steps are taken? Most of all, Meyers advises, be confident. Some factors that affect communication are: Environment. What personal examples can you share in your presentation? Note: This process can be simplified with the help of a social monitoring and tracking software. Free and premium plans. Note: It is recommended that you save your response as you complete each question. An example of an audience are people who tune in to a specific morning radio show. One key trend affecting the way a business communicates and forms connections with their audience is how information is shared with the public. 3.6 Audience types - Introduction to Professional Communications Keep that in mind when you are crafting your next speech or memo. their level of expertise or familiarity with the subject (e.g., a fellow engineer or a person in a non-technical position in the company or a layperson), their role or goals (what they will do with the information), their position relative to the organization (internal or external), and.