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As Morse pointed out more than 20 years ago, saturation is an important component of rigor. It is not a research method in itself but rather an analytic approach and synthesizing strategy used as part of the meaning-making process of many methods, including case study research. This can be particularly useful when the data is complex or when the researcher is looking to uncover . Say were researching perceptions of climate change among conservative voters aged 50 and up, and we have collected data through a series of interviews. https://doi.org/10.1371/journal.pone.0232076, Editor: Andrew Soundy, University of Birmingham, UNITED KINGDOM, Received: January 4, 2020; Accepted: April 3, 2020; Published: May 5, 2020. Retrieved May 1, 2023, Central to content analysis is the process of coding, which . If you can identify the central organising concept of a theme, you can capture the core of what your theme is about. As I mentioned, quantitative analysis is powered by statistical analysis methods.There are two main "branches" of statistical methods that are used - descriptive statistics and inferential statistics. TimesMojo is a social question-and-answer website where you can get all the answers to your questions. What a quantitative researcher accepts, for example, as a large enough effect size or a small enough p-value is a subjective determination and based on convention in a particular field of study. Following this process can also help you avoid confirmation bias when formulating your analysis. We want to create potential themes that tell us something helpful about the data for our purposes. The lower the new information thresholdand therefore the more conservative the allowance for recognizing new informationthe more interviews are needed to achieve saturation. If our findings hold true in other contexts, it suggests that using a default base size of four interviews is sufficient. broad scope, and wide readership a perfect fit for your research every time. Thematic analysis is one of the most important types of analysis used for qualitative data. The above studies are foundational in the field of qualitative sample size estimation. PLoS ONE 15(5): Widely employed in the field of communication, it also has utility in a range of other fields.